My background and experience
I’m a freelance marketing strategist with over 10 years’ experience leading campaigns for major brands. I specialise in helping organisations develop and deliver commercially successful and creative marketing campaigns and brand strategies, with a particular focus on children’s, youth, and family audiences.
I’ve had the privilege of working on some of the most loved children’s entertainment brands including Roald Dahl, Beatrix Potter, Diary of a Wimpy Kid, and Tom Fletcher.
As Head of Children’s Marketing at Penguin Random House I launched, built and reinvigorated brands, led large-scale campaigns, and collaborated with brilliant creative teams, partners, and talent. I now bring that experience to my freelance work providing senior level marketing strategy and leadership for brands and projects.
My areas of expertise
I offer a range of ways to work together, from hands-on campaign delivery to long-term strategic support. Whether you need help shaping a new project, strengthening your marketing activity, or supporting your in-house team, I can step in where you need me most. If you have a campaign or idea you’d like to discuss, I’d love to hear from you.
Full-service Campaign Delivery
I manage campaigns end to end, so you get a fully executed strategy that delivers measurable results.
Includes:
- Campaign strategy development (goals, audience insight, messaging, creative, channel plan)
- Managed execution across channels: social, digital, point of sale, influencer activity etc.
- Performance tracking, optimisation and reporting
- Collaboration and integration with internal teams
- Stakeholder and talent management
Ideal for:
Product launches, seasonal or anniversary campaigns, or any marketing activity where you want a senior strategist to take full ownership and deliver impact.
Long-term Brand & Project Management
I provide longer term support to build or drive a brand or project forward with continuity, creativity and commercial focus.
Includes:
- Longer term marketing strategy, brand or channel management (UK / global scope as needed)
- Help to shape and articulate brand ambitions and develop a long-term brand strategy
- Integration and collaboration with internal teams and working groups
- Management of senior stakeholders, talent, partners, licensors, etc.
- Regularly identifying brand opportunities and responding to trends
- Ongoing reporting, competitor analysis and strategic recommendations
Ideal for:
Brands seeking senior-level, marketing leadership and continuity on longer term projects or brands.
Content & Strategy Ideation Sessions
I work individually or with your in-house teams to kickstart planning, unlocking creative ideas, consolidating goals and ambitions and shaping results driven campaigns.
Includes:
- Collaborative workshops or conversations focused on goals, audiences and key messaging
- Guidance to identify opportunities and shape campaign direction
- Creative ideation and plan frameworks that your team can execute
Ideal for:
Teams seeking senior marketing guidance and support whilst retaining ownership of execution. Perfect for teams pitching for or launching new products, or looking to refresh brand strategies.
Supplemental Senior Marketing Leadership
I provide flexible support for teams who want additional senior leadership or guidance without full time hire.
Includes:
- Help to tackle an unexpected challenge, growth opportunity or team need
- Mentorship of team member(s)
- Fresh perspective and analysis on projects
- Problem solving and hands on team support
- Quickly actioned solutions to meet your needs
Ideal for:
A team who needs additional senior support or leadership on a flexible basis.
Here are some of the many incredible brands I've had the privilege of working with.
